Copywriting UK
Professional Copywriting Service
How To Make Your Web Site An Everlasting Success
Now Put Our Freelance Copywriting Team On Your Side
The truth is, irresistible copywriting attracts more business. And regardless of whether yours is product, service or sales-led, your web copy simply has to be interesting and relevant. You can be in desperate trouble if it’s not. But the problem is, unless you’re a copy expert, you may not know why your site isn’t working as you hoped. This is where we can help.
As the UK ’s leading direct-response copywriting team, we use some of the most closely guarded, insider success secrets when structuring your web copy. These are proven, multi-million pound psychological copywriting tricks to help turn an average site into a winning one.
When you work with us, your web copy is specifically written for your audience, in a style that suits your corporate identity. But there’s something unseen you should know, too.
Research shows you have around 8 seconds to attract someone’s attention with the written word. The reality is, on the web it’s probably half that. Now that’s a really tight deadline. Yet in that time, here’s what your prospective customer will decide on: whether they want to stay on your site, whether they want to read on further or whether they want to click off.
And this is what will clinch it. The power of the words you use. Your customers will judge your site on the way you communicate with them. Of course, there are many ways to lose a customer’s focus, but poor copy is the main one. Never has what you say and how you say it, been more important than on the web.
By understanding consumer behaviour, writing great copy follows a distinct formula. Knowing how best to get your message across influences the audience. In fact, the direct-marketing nature of the Internet requires your copy to come alive.
Stirring the ‘emotions of interest’ such as greed, vanity, fear, urgency, curiousity and credibility does this. It’s the very thing that customers feel drawn to when they read copy – and feel comfortable with. Your audience identifies with you. It’s a feeling we’ve all experienced, yet could not explain. These are exactly the little-known triggers of persuasion we’ve used to get you reading down this far.
And it’s also the exciting part. Knowing when and how to use strong closes, involvement techniques, future pacing, gripping lead in questions and more, will have people returning to your site time after time.
Intrigue captures the imagination. Firstly, we can use buying emotions to sky-rocket response rates. We can also influence people to buy or act on the suggestion in your web copy. We can even compel people to want to buy your products or service right there and then. In fact, many people who have read the copy we’ve written for them felt as though they wanted to buy their own products. That’s the true test of good work.
What’s more, if you’ve already produced copy, you can relax. It’s easy for us to work within your current style and feel. Or even completely change the pace of it simply to suit the outcome. Just like we did then. That’s really one of the great benefits of working with us. Flexibility. Yet there’s no compromise on quality of work. What could be better?
Get in touch with us today and discover how we can help. You might be very glad you did.
[ top of the page ]
