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Web design & SEO information (search engine optimisation)
Thinking about having a go a building a new web site yourself?
Having a successful online presence involves more than having a
website built. There are a number of elements which you need to consider
for your new site.
Web Design Planning
You need to define your target audience before you start building
your web site.
The website design, style, body text and meta tag content must all be
considered with your target audience in mind.
Carefully think about the look, function and navigation of the website
and taking into consideration the following web design points:
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Make sure that all of the pages on your web
site are clean and concise.
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Use only web page text which is totally relevant and meaningful
to that specific web page.
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Web Navigation should be consistent and intuitive throughout
the whole site.
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It is good web design practice to be a maximum of three
click away from any web page in your site. The Navigation systems
on most of our sites are designed to be only one click away
from any page.
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What will convince people to use the services/products on
your web site rather than a competitors?
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You need to grab the attention of people viewing your Home
Page to keep them from quickly moving onto another site.
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Your site must look professional, it's easy to see when
a site has been done on the cheap. Whatever you write, you
must try to convince your visitors to consider using you, rather
than your competitors using the web.
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Tell them why you are better than your competitors, tell
them why your products and services are the best.
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When writing your web page text, concentrate on your strengths
and unique business qualities.
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Be totally honest though, give people the quality and service
that you say you can deliver. That way your web business will
also gain more business as you impress and develop a good reputation
with your clients.
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Don't overload pages with images & graphics, especially
irrelevant ones.
In Professional sites, less is often more!
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Flash is not recommended for commercial sites. If you really
want to use it, try to keep the file size to a minimum.
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Using Flash as or JavaScript for navigation on your site
can stop search engine bots from being able to spider your
site for page links. There are techniques for fixing this problem.
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SEO - Search Engine Optimisation
Search engine optimisation is a time consuming, but an extremely
important part of any web page marketing strategy. No matter how
good or fast loading your web site is, your website will never be
found unless you submit your site to the main Internet Search Engines
and Directories.
Statmarket Major
Search Engine List:
1. Yahoo - 2. Google - 3. MSN - 4. AOL - 5. Altavista
6. Lycos - 7. Go Network - 8. Excite - 9. Goto - 10. Netscape
You must optimise your meta tags and page text correctly to stand a chance
of getting yourself listed anywhere near the top of the rankings. We
can offer this service to you.
OR
Clients who have their
web site built by us have FREE access to our online web marketing
guide.
This could help you increase hits on your web site and save you a
considerable amount of money by doing your own web marketing. |
Web design UK - Text
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